1. Introduction
If you’re looking to tap into the fast-fashion/value-fashion space in India for your affiliate site, two platforms stand out: Meesho and Amazon. Meesho has carved a niche for super-budget fashion, especially in tier-2/3 cities. Amazon, on the other hand, has launched its value fashion push (via the “Bazaar” store) to go after the same audience.
In this article, we’ll compare them across pricing, variety, quality, affiliate angles, and when/how you should promote one or the other.
2. Platform Overview & Strengths
Meesho
- Meesho positions itself strongly in value fashion & lifestyle goods, working with a large base of unbranded/low-cost sellers.
- Items often start at very low price points (e.g., women’s fashion listings starting around ₹104).
- Great for budget-conscious shoppers and for affiliate marketers targeting price-sensitive segments.
Amazon (India)
- Amazon has its mainstream fashion business and also a specific “Bazaar” or “value fashion” storefront to compete with Meesho & others.
- Offers a wide brand portfolio and trusted delivery & returns, which helps in affiliate conversions.
- Offers big sale events with large discounts on fashion.
3. Pricing & Deals Comparison
- On Meesho, you’ll find ultra-budget items, e.g., slip-ons priced at ₹104 in Meesho’s fashion section.
- On Amazon, during major fashion sale events, you’ll find discounts up to 70-80%, with items starting under ₹349 in some categories.
- For example, Amazon’s “Wardrobe Refresh Sale 2025” offered heavy discounts across 4 lakh+ style options.
Bottom line: Meesho tends to win on the absolute lowest price for non-brand/unbranded items. Amazon wins on deeper discounts, brand variety, and trust.
For your affiliate content, you can promote Meesho when the focus is “budget fashion under ₹500/₹999” and Amazon when you’re doing “brand steals” or “sale event fashion deals.”
4. Variety & Trendiness
- Meesho’s listing of trending items (2025) shows co-ord sets, ethnic kurta sets, oversized graphic t-shirts, denim jackets, etc.
- Amazon’s fashion platform has a “Next Gen Store” targeting Gen Z and launches in western wear, accessories, sneakers, etc.
So if your blog focuses on “trendy styles for youth/college,” both platforms have angles. But Meesho may edge out for ultra-budget trendy pieces, and Amazon for brand/trend-heavy but slightly higher cost.
5. Affiliate Marketing Tips & What to Promote
- For Meesho: Highlight “super-budget finds” (e.g., dresses under ₹300, accessories under ₹200), emphasise low price, value for money, and link to such items.
Example product: FENCY ANARKALI GOWEN (priced ~ ₹383 on Meesho) - For Amazon: Use “sale event deals”, “brand discounts”, “premium for less” messaging.
Example product: ANNI Designer Women’s Rayon Viscose Straight Printed Kurta Set (~₹699 on Amazon) - Use comparison style articles: “Best budget fashion under ₹500 – Meesho vs Amazon”, “Sale event fashion deals on Amazon you don’t want to miss”, etc.
- Use affiliate link placements like “Check latest price on Meesho” or “Explore Amazon fashion sale” in the blog.
- Make sure to mention quality/brand differences so readers understand trade-offs: Lower price often means unbranded, and fabric & finish are less premium.
6. Quality & Risk Considerations
- Because Meesho focuses on ultra-budget/unbranded sellers, there may be trade-offs in fabric quality, durability, or fit. There is user feedback: “The product cost might be low, but the product quality is very cheap … Check the reviews first.”
- Amazon, with better brand-store listings and returns/fulfillment, often offers better assurance.
- For your blog: include a “buyer tip” section—e.g., check seller ratings, read user photos, and check the return policy, for Meesho especially.
7. Which Platform Should You Recommend & When?
- If the budget is under ₹500-₹1000, they want trendy unbranded items, or they are targeting tier-2/3 city buyers, Meesho is strong.
- If the budget is higher or the user wants a trusted brand and better quality and is ready to pay slightly more, Amazon is better.
- For affiliate marketing, you don’t need to pick one—you can promote both, but segment your audience. Do article series like:
- “Top 10 trendy dresses under ₹500 on Meesho”
- “Top 10 branded fashion steals under ₹1000 on Amazon”
- Also note: Amazon’s recent push via “Bazaar” shows they are entering the ultra-budget segment too. So monitor their offers for cross-promotions.
8. Final Word
Both platforms have strong value-fashion propositions in 2025. For your affiliate blog:
- Use Meesho to capture value hunters and ultra-budget consumers.
- Use Amazon to capture brand-focused consumers, sale-event clicks, and higher conversions.
- Use comparison articles to drive clicks and affiliate conversions.
- Always include quality/fit/return tips to build trust with your readers.